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Why social values cannot be changed for the sake of conservation

Manfredo M
et al
October 2016

The authors introduce a social-ecological systems approach to values which are presented as deeply embedded in the world around us (rather than just motivational goals). Values are described as important to defining and binding groups, organisations, and societies. Any change in values builds on prior value structures and does not result in complete replacement. Following this understanding, the authors conclude that any deliberate efforts to shift values for conservation are unlikely to be effective.

Publication type: 
Journal Article
Source name: 
Conservation Biology