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WWF International

World Wildlife Fund is the largest privately financed international conservation organization in the world, with national affiliates in more than 30 countries and a global membership of more than five million. WWF's mission is the conservation of nature. Using the best available scientific knowledge and advancing that knowledge where possible, WWF works to preserve the diversity and abundance of life on Earth and the health of ecological systems.
WWF is committed to reversing the degradation of our planet's natural environment and to building a future in which human needs are met in harmony with nature. WWF recognizes the critical relevance of human numbers, poverty, and consumption patterns to meeting these goals.
Gland, Switzerland is the home of WWF International, the secretariat for WWF's global organization. Its role is to lead and coordinate the WWF Network of offices around the world, through developing policies and priorities, fostering global partnerships, coordinating international campaigns, and providing supportive measures in order to help make the global operation run as smoothly as it can.
The Macroeconomics Programme Office seeks to promote conservation and sustainable development through a new approach to economic development that integrates environmental sustainability and social equity into the formulation and application of development strategies at national and international levels.


1. The DGIS-WWF Poverty Reduction through Improved Natural Resource Mangement whose goal is to significantly contribute to poverty reduction through integrated land, water and forest management in selected river basins and forest ecoregions.
2. In Central and South America, WWF supports indigenous communities to manage community forest enterprises and link to companies for increased income. The program includes work in Nicaragua, Panama, Bolivia, Peru and Brazil.
3. The WWF-supported LIFE project in Namibia has helped create 31 community conservancies community-managed areas where people benefit from rights to wildlife.
4. The Programme on Natural Livelihood Resources and Poverty Alleviation 2003?2006 is committed to reducing rural poverty by improving access to natural livelihood resources and enhancing their management. The Programme combines the resources of Friends of the Earth Netherlands, the Netherlands Committee for IUCN and the World Wide Fund for Nature Netherlands, with funding from the Dutch Ministry of Foreign Affairs.
WWF Macroeconomics Programme:
Poverty & the Environment:
5. Economic Change, Poverty and the Environment Project staff develop and refine analytical tools that promote understanding of the links between poverty and environmental problems at the micro, meso and macro levels, and then move rapidly to intervene in vulnerable communities. Application in China, Indonesia, South Africa, El Salvador, Zambia.
6. Promoting the Role of Ecosystem Services in Poverty Reduction Strategy Papers. Project staff are conducting assessments of PRSPs in a number of African countries and will recommend mechanisms by which local WWF offices can make a strong case for the development value of ecosystem services.
7. Streamlining Poverty-Environment Linkages in the European Community's Development Assistance. Project staff conduct detailed analysis of poverty-environment dynamics in Tanzania and Rwanda, evaluate the anticipated impacts of the EC's proposed strategies for these two countries and deliver recommendations to the EC.
Applied Environmental Economics
8. Scaling Up Payment for Environmental Services (PES). The project works on the scaling up local PES initiatives so that they are able to deliver substantial conservation benefits and rural poverty alleviation.
Extractive Industries Program
9. Extractive Industries in Vulnerable Places. The principal objective of this project is to strengthen the WWF Network's capacity to influence extractive industry policies and projects as they threaten vulnerable places and vulnerable peoples
Trade and Environment Program
10. Trade Rural Poverty and the Environment. The principal objective of this project is to seek to promote a better understanding of the impacts of trade liberalization on critical ecosystems and the rural poor who depend upon them
There are a number of other projects and initiatives under WWF International including projects on Integrated River Basin Management, CBNRM, agriculture and livelihoods, coastal community enterprise and species and livelihoods work.
The PEN is the Poverty-Environment Network, a discussion forum for WWF staff working on poverty-environment policy and community-based conservation. The overall objective of PEN is to enhance communication, coordination and shared learning across WWF on poverty and conservation
Promoting Social and Environmental Justice: A CARE-WWF Initiative. CARE and WWF believe that social and environmental justice are indispensable requirements to achieving sustainable development, and that civil society has an important role in advocating the rights of all people to a secure livelihood and a safe and healthy environment.

Type of organisation: 
Conservation organisation

Liza Higgins-Zogib

WWF International
Avenue du Mont Blanc
CH 1196 Gland
Phone: +41 22 364 9111
For MPO:
1250 24th Street NW
Washington, D.C. 20037
Phone: +1 202 778 9752