For the past decade Blue Ventures has pioneered globally acclaimed approaches to community-based marine conservation. All too often, marine conservation efforts fail because of market economics: and the costs of action far outweigh the perceived benefits of inaction. Blue Ventures? conservation strategy is simple. Blue Ventures focuses on innovating scalable economic incentives for marine conservation. Using these market-based tools, Blue Ventures champions a holistic approach to marine conservation, integrating fisheries management, sustainable alternative livelihoods, local capacity building, public health, and social marketing for behaviour change.
Blue Ventures? highly acclaimed conservation programmes focus on empowering some of the worlds? poorest coastal communities to manage their own resources, developing marine protection and alternative income generating initiatives designed to sustain local fisheries and safeguard marine biodiversity. These initiatives have guided fisheries policy and legislation, and been replicated by coastal communities, NGOs, and government agencies across hundreds of kilometers of coastline. Recent successes include the creation of Velondriake, the largest community-managed marine reserve in the Indian Ocean. The results of Blue Ventures? work help Blue Ventures to propose new ideas to benefit coastal communities everywhere. Blue Ventures? global network of conservation experts helps its field teams link the results of its research to real world management challenges.