The International Conservation and Education Fund (INCEF) is a nonprofit organisation dedicated to the concept that a commitment to strategic communication is a prerequisite to positive changes in attitudes and behavior regarding the nexus of wildlife conservation, public health and economic development in underdeveloped and/or overly exploited areas of the planet.
INCEF's approach focuses on the use of locally produced and disseminated video as an educational tool to foster improvement of the health and well-being of human and wildlife populations. They do this by:
• building capacity among local media professionals and emerging filmmakers to produce quality digital productions in local languages that are culturally appropriate;
• building capacity of local education teams to disseminate these videos and measure impact;
• analyzing impact measurements of its outreach to understand the efficacy of its efforts and to adapt production and dissemination plans to fit the needs of the communities they serve.
Great Apes Public Awareness Project (GAPAP): The indigenous people of the Congo Basin have been sharing the forest with great apes for thousands of years, yet most know very little about them, nor have they actually seen one. INCEF is working with local media specialists and scientists to produce and disseminate videos that will correct this while raising awareness of the current threats to gorillas and chimpanzees.